Jazz Reckheim
Location
Lanaken, Belgium
The challenge.
Jazz Reckheim had built its reputation the honest way, on great music, a close-knit atmosphere and word of mouth, but its visual identity hadn't kept pace with that growth. The challenge was to reposition the festival with a fresher, more contemporary look that would earn attention organically, reaching an audience that had never even heard of Oud-Rekem.
At the same time, a new look on its own isn't enough. It had to translate into something people actually want to be part of, an identity strong enough to turn interest into a full house.
The solution.
We took Jazz Reckheim's identity back to the drawing board and rebuilt it from the ground up, starting with a new logo and a complete visual identity designed to hold up across every format the festival needs.
From there, we extended that identity across a full range of print and digital touchpoints: banners, flyers and booklets that give the festival a consistent, recognisable presence on site, alongside social media content brought to life with playful motion graphic animations of the logo and line up.
The result is a visual style that feels tangible wherever people encounter it, one that makes Jazz Reckheim instantly recognisable and gives the festival a look that's finally as memorable as its music.
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