de beyart
Location
Maastricht, The Netherlands
The challenge.
De Beyart faced a dual transformation. On the one hand, they needed to stand out in a competitive job market and attract the right talent. On the other, their communication was fragmented: different styles, different messages, no unified story that expressed the warmth and professionalism of the organisation.
They needed more than a refreshed look, they needed strategic direction, recognisable formats, and a brand experience that worked seamlessly for employees, residents, families and partners alike.
The solution.
We developed a complete, future-ready branding ecosystem. We created a warm, authentic visual style featuring real colleagues and residents, built storytelling formats that capture daily life at De Beyart, and designed templates and video concepts that make content creation structured and scalable.
But the real shift came from a new communication framework built around two pillars:
Employer Branding (Working/Caring at De Beyart): with ongoing strategic guidance, monthly planning, content creation and HR campaign support.
General Branding (Living at De Beyart): covering resident stories, family communication, all visuals and documents, project updates for “The New Beyart”, and the foundations of a new main website.
Thanks to a flexible but close partnership, De Beyart now communicates as one coherent, human brand, ready for the next chapter.
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