zalando
Location
Berlin, Germany
Services
Inspire - Create
For the Zalando × Puma pitch to Hyrox, we developed a bold creative concept that merges high-performance energy with inclusive, community-driven storytelling — built to stand out across digital channels.
The challenge.
Zalando and Puma set out to approach the Hyrox community in a more original and engaging way. The ambition was to connect performance-driven athletes not only through event sponsorship, but also through Zalando’s online retail ecosystem.
The challenge was to develop a creative concept that could bridge both worlds — high-intensity competition on the event floor and seamless product storytelling online. It needed to feel authentic to the Hyrox audience, visually bold in a crowded fitness landscape, and flexible enough to live across social media, retail platforms and campaign touchpoints.
The solution.
Balance performance & play
Static creatives blended high-intensity competition with inclusive, community-driven moments. Bold color overlays and sharp typography amplified taglines and logos, ensuring strong visual harmony across every format.Maximise recognition through motion
Dynamic, high-energy videos translated the pulse of Hyrox into short-form content designed to stop the scroll. Motion, rhythm and layered graphic elements elevated brand recall and brought the collaboration to life.Ensure omnichannel consistency
The creative system was rolled out across social media, web and app catalogs, landing pages and the Training Hub — creating one cohesive, recognisable brand experience from event floor to online checkout.
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