KIA

Location

Turnhout, Belgium

Services

Inspire - Create

To connect with one of the most passionate communities in Europe, KIA set out to create content that didn’t just speak to League of Legends fans, it had to feel like it was made by fans for fans.

The result: a competitive quiz format that blends esports culture, entertainment and brand storytelling into one high-energy series.

Location

Turnhout, Belgium

Services

Inspire - Create

The challenge.

KIA wanted to stand out during the European competition with content that spoke directly to the League of Legends community: a demanding audience that values authenticity, excitement and high-energy entertainment.

The concept: an engaging LEC Super Fan Quiz where Dutch- and French-speaking gamers battle for the ultimate bragging rights. The challenge was to create a format that was fast, fun and competitive, while still remaining true to the spirit of the game and KIA’s brand identity.

The solution.

We brought together eight die-hard gamers in a unique quiz format that tested not just their League of Legends knowledge, but also their speed, focus and mental endurance.

Across two seasons — six episodes each — we produced a bingeable, high-energy series tailored for social media and YouTube. Every episode combined competition, personality and pacing designed to keep viewers hooked.

On set, our all-round crew managed the complete production flow: cast direction, quiz mechanics, timing, continuity and overall energy.

In post-production, dynamic motion graphics amplified the tension and excitement — visualizing questions, score progress, in-game references and KIA’s branding. The result was a polished, interactive viewing experience that felt native to the esports ecosystem.



The solution.

We brought together eight die-hard gamers in a unique quiz format that tested not just their League of Legends knowledge, but also their speed, focus and mental endurance.

Across two seasons — six episodes each — we produced a bingeable, high-energy series tailored for social media and YouTube. Every episode combined competition, personality and pacing designed to keep viewers hooked.

On set, our all-round crew managed the complete production flow: cast direction, quiz mechanics, timing, continuity and overall energy.

In post-production, dynamic motion graphics amplified the tension and excitement — visualizing questions, score progress, in-game references and KIA’s branding. The result was a polished, interactive viewing experience that felt native to the esports ecosystem.

Are you ready to amplify your brand?

Are you ready to amplify your brand?

If you're already convinced that you need us on your side, feel free to drop us a message or give us a call.

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